To buy or not to buy yoga

As a marketer in the wellness biz and a yoga afficionado, I’ve been keen to understand the decision process of consumers who are¬†considering trying yoga. I love knowing what the barriers are and unravelling the shopper marketing touch points of would-be yogis. Who knows, maybe I’ll end up teaching once again.

IPSOS Public Affairs research on the Yoga Alliance website found that that 36 million Americans currently practice yoga in 2016, up from 20.4 million in 2012.

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