As a marketer in the wellness biz and a yoga afficionado, I’ve been keen to understand the decision process of consumers who are considering trying yoga. I love knowing what the barriers are and unravelling the shopper marketing touch points of would-be yogis. Who knows, maybe I’ll end up teaching once again.
IPSOS Public Affairs research on the Yoga Alliance website found that that 36 million Americans currently practice yoga in 2016, up from 20.4 million in 2012.
Continue reading “To buy or not to buy yoga”
Your rewards for practicing mindfulness every day are mental, physical, metaphysical, emotional and sensual. Go get ’em!
Do at least one of these easy-peasy “mindful” practices every single day, because experiencing the right now, mindfully, makes you better. Get that state of mind that ultimately lets you lead the life you want to. It’s neuroscience. Continue reading “20 ways to get the benefits of “mindfulness””
I am capable.
I have been controlled by body image issues my whole life.
I can change. Continue reading “Yoga life lessons: 2006 to 2014”
It’s almost time for sugarplums and egg nog, so let’s talk about staying clean and healthy in body and mind, before we get crazy. Continue reading “Detox what? Detox why?”